Eville & Jones has been attracting the attention of journalists in key national industry titles and prominent regional media outlets recently as we expanded operations and recruited more veterinary professionals and other specialists. Among the publications covering two exciting strands of our growth and diversification programme were Veterinary Practice, Meat Management, Farming Monthly and Yorkshire Business Daily.

First reports came in November and December, when we announced an expansion into our third home nation, after the Northern Ireland Department of Agriculture, Environment and Rural Affairs (DAERA) awarded us the contract to support it in the Province’s slaughterhouses.

The new deal, which is worth £1m over three years, is the first stage of an ambitious strategic plan to move into new territories and activities, while consolidating existing operations. It followed our earlier reappointment as sole supplier of official veterinary controls and inspection to the FSA across all slaughterhouses in England and Wales.

Then, early in the New Year, our innovative diversification into agricultural research featured in a number of titles. These  reported how the Animal and Plant Health Agency (APHA) has appointed us to run veterinary field trials of a new prototype bovine TB vaccination and infection skin test cocktail.

E&J assembled an experienced team to perform these groundbreaking exercises, which, if successful, may help to eradicate TB in cattle, by immunising them against the disease.

The group will work with APHA to find suitable herds for the field trials, which will be carried out up and down the country this year. They will be conducted on behalf of Defra, the Welsh Government and Scottish Government.

Media attention is an entirely independent endorsement of the significance of an organisation’s activities. Unlike advertising, sponsorship or a company’s own promotional messaging, it hinges on a journalist selecting a story on its merits as one of genuine interest to readers.