Produce a content calendar which aligns with our marketing and communication plans.
  • Plan, create and optimise content for our website, digital ads and social media channels as well as offline materials such as newsletters, adverts, leaflets, award submissions and case studies ensuring an appropriate tone of voice.
  • Collaborate with cross-functional teams to identify relevant topics and develop content that aligns with brand messaging and business goals.
  • Research and compile case studies, collaborating with staff and clients to gather necessary information.
  • Monitor and analyse content performance metrics and leverage insights to propose recommendations for future improvements
  • Public Relations

    Website, Email & Social Media

    Employer Brand

    Internal Communications

    Candidate Profile:

    Skills and Capabilities:

    Qualifications

    What we can offer:

     

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    Content Marketing Executive


     

    Eville & Jones is the leading supplier of official veterinary controls throughout Europe. We are committed to the safeguarding of public health and to maintaining the food supply chain through all our essential activities, while ensuring the protection of animal welfare.

    Whilst our team of experts are out in the field ensuring animal welfare standards are met within the UK and that the meat is safe to enter the food chain, we have a team of heroes back at head office that cover the central support functions.

    Job Details:

    We are looking for an enthusiastic content creator with drive and passion for helping us grow our business and further establish our brand position in the industry.

    Supporting the Marketing Manager with internal and external marketing, PR & communication activities for Eville & Jones your role will include developing our brand presence and working on PR activity, marketing campaigns and content creation to support our commercial and employer brand activities.

    You will be instrumental in developing and executing our public relations strategy, collaborating with team members, and producing the highest quality content to engage our audience.

    Working on Website and Social Media content, event promotion, internal communications and colleague engagement you will also work with the Marketing Manager and wider teams to deliver the marketing and communications plans.

    A graduate or similar with at least three years' experience in a marketing/communications role, you will have strong copywriting skills and a keen interest in writing compelling content and working on colleague engagement initiatives.

    A passion for writing is a must for this role. You’ll be able to adapt writing styles for different audiences and channels, as well as how to create copy in line with SEO goals. You will create a wide range of written content, from press releases and opinion pieces to leaflets, case studies, adverts and award submissions.  A high level of spelling and grammar is therefore essential.

    With an understanding of Social media platforms, particularly LinkedIn and Facebook you should also be familiar with a CMS such as WordPress.  Also, Hootsuite, Mailchimp and SurveyMonkey.

    Key Duties:

    • Produce a content calendar which aligns with our marketing and communication plans.
    • Plan, create and optimise content for our website, digital ads and social media channels as well as offline materials such as newsletters, adverts, leaflets, award submissions and case studies ensuring an appropriate tone of voice.
    • Collaborate with cross-functional teams to identify relevant topics and develop content that aligns with brand messaging and business goals.
    • Research and compile case studies, collaborating with staff and clients to gather necessary information.
    • Monitor and analyse content performance metrics and leverage insights to propose recommendations for future improvements

    Public Relations

    • Delivery of PR campaigns, working closely with internal teams and developing relationships with trade press.
    • Identify and engage with relevant influencers in the industry.
    • Establish monthly reporting of PR efforts and effective measurement frameworks. 

    Website, Email & Social Media

    • Update website content, in line with SEO goals and engaging news posts to drive website traffic.  Upload new content to the website via a CMS.
    • Creating and delivering email campaigns in line with our content calendar.
    • Management of our social media channels, ensuring we post regular and relevant content.

    Employer Brand

    • Support the People team to develop engaging communications that reflect our employer brand and attract top talent to the organisation
    • Assist with the promotion of events, career fairs and webinars.

    Internal Communications

    • Prepare internal announcements and colleague engagement initiatives in line with our brand values and fosters a positive culture.
    • Ensure the intranet reflects our culture and is a valuable platform for employees.

    Candidate Profile:

    • Strong interpersonal and communication skills
    • Self-driven
    • Accessible and Friendly
    • Proactive, 'can-do' attitude with the ability to multi-task and work to deadlines
    • Brand Champion – must live and breathe the values

    Skills and Capabilities:

    • Excellent copywriting and proofreading skills with superb attention to detail
    • Experience writing engaging long and short form copy incorporating brand messaging.
    • Knowledge of the press process to deliver maximum coverage.
    • Working knowledge of SEO principles for writing content.
    • Understanding of social media platforms, particularly LinkedIn and Facebook.
    • Familiarity with CMS such as WordPress.  Hootsuite, Mailchimp & SurveyMonkey.

    Qualifications

    • A university degree in Marketing, English, Journalism, Communications, Media Studies or similar preferred but not essential.
    • Or a relevant marketing qualification, e.g.: CIM.
    • 3 years + proven experience in a PR/content marketing role or similar

    What we can offer:

    • Attractive salary £30,000 to £33,000pa – dependent on skills and experience
    • 23 Days Annual leave (plus bank holidays) rising to 25 days
    • Company pension Scheme
    • Perkbox Scheme – a variety of discounts & Benefits
    • Personal Accident Insurance
    • Permanent Contract (with flexible hybrid work) Leeds LS15 8ZB

     

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